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In the News

Infringe 'Super Bowl' at your peril, Holbrook says

Super Bowl LIII will bring a lot of money to Atlanta-area business on its coattails. However, "The NFL has a history of smacking non-sponsor companies that it believes infringe on the lucrative trademark of its biggest show," says an Atlanta Journal-Constitution story. Non-affiliated companies who use Super Bowl images and label themselves "official," might be in trouble. Some use of the words "Super Bowl" are clear-cut violations, some depend on which company or organization is using them, said Asa Griggs Candler Professor of Law Tim Holbrook.
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